Hobyo Trade is a trading company based in China, specializing in exporting a wide range of consumer products—including household goods, electronics, clothing, and shoes—to Somalia and the broader East African region. 

Business Model

Sourcing and Procurement

  • Partnerships:
    Establish and maintain strong relationships with manufacturers and
    wholesalers in China to ensure a reliable supply of high-quality products.
  • Quality Control:
    Implement comprehensive quality control measures to ensure all products
    meet the specific standards and needs of the Somali market.

Logistics and Distribution

  • Export Strategy:
    Utilize China’s efficient logistics networks to ensure timely and
    cost-effective shipping to Somali ports, primarily through the Port of
    Mogadishu.
  • Distribution Channels:
    Partner with local distributors, retailers, and online platforms in
    Somalia to ensure broad distribution and accessibility of our products.